Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know their chips were made out of potatoes

 Phil M Stockmen
Oct 132025
 

Fortune – Matty Merritt – Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know their chips were made out of potatoes

Phil has a question:

What did they think chips were made from.

Mr. Farmer

Farming looks mighty easy when your plow is a pencil and you’re a thousand miles from the corn field.

Dwight D. Eisenhower

PepsiCo’s research suggests that nearly half of Lay’s consumers do not realize the chips are made from real, farm-grown potatoes.

Potato News Today – Lay’s launches new brand identity and ingredient overhaul to spotlight the potato at its core

Phil has a question:

Does chocolate milk come from brown cows. 

Are cow chips healthier for you than potato chips.

International Harvester

A smiling little orchard and a big potato patch.

Robert William Service

Phil has a question:

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