Bloodhorse – Racing Post – Matt Butler- British Racing to Launch ‘Premier’ Marketing Initiative
Louis Cella, president, Oaklawn Park: While our national patron base is becoming increasingly older, Oaklawn Park focuses on attracting a younger patron base. That simple. We market that it is fun and “cool” to attend the races—not to gamble but to have fun. We are in the business of selling horse racing, not gambling. We offer daily marketing programs for our fans to receive free food and free gift shop items and free wagers by simply showing up. We subsidize all our F&B items. We offer petting zoos and climbing walls for kids in the infield during our warmer months. We host Hall of Fame days where all national HOF trainers and jockeys are celebrated, and our fans get to interact with them and receive souvenir posters and can receive autographs and pictures with them. We sell horse racing and the pageantry surrounding this great sport. And our fans respond. In part, this is why we had over 17,000 fans (on Dec. 9). If we do our job correctly, the wagering part will take care of itself.
Bloodhorse – Bob Ehalt – BH Survey: Industry Panel Discusses Wagering
Dennis Cornick, part owner of Flightline through West Point Thoroughbreds: Marketing in our industry is awful. I don’t know any other way to say it. Having headed up marketing and sales for a $6 billion organization, I am appalled at the industry approach to marketing. Marketing is the branding of an organization, and how it is viewed both internally and externally. The industry does an awful job. Every significant industry decision going forward should have an associated marketing conversation with it. While marketing is done at a local racetrack or organization level, it is not consistent and does not consider the industry as a whole. I strongly believe a national marketing organization should be funded and created to address the problem. This group should work hand in hand with local organizations and racetracks. It should also coordinate with HISA as they appear to have no marketing sensitivity at all. There are many lessons learned and best practices that can be adopted from corporations and sports leagues that have had issues, and worked hard to change perceptions. Marketing is a journey and long-term process. Perception does not change overnight. The issue is that every day we don’t have a coordinated industry approach and focus, the brand gets tarnished more and more.
Bloodhorse – Bob Ehalt – BH Survey: Industry Panel Discusses Marketing
Dennis Cornick, part owner of Flightline through West Point Thoroughbreds: HISA was originally created to implement, for the first time, a national set of integrity and safety rules that are to be applied consistently throughout the industry. This was their obviously much needed mission statement and something that will be beneficial to the industry in the long-term. No individual should question the intent, need, and mission. What they have done well to date is to lay a foundation to hopefully reach their desired goals. Unfortunately this has been overshadowed by what I feel was poor planning, and a group that moved way too quickly out of the gate without stepping back and understanding the true consequences of decisions that were not well thought out. Communication was not a strong point, and the consistency objective seemed to take a back seat. Lessons learned will tell you that anytime an organization is embarking on a road that has never been traveled before, the question of unintended consequences of any and all actions is a primary consideration in its planning and implementation. No embryonic organization can take one step forward and two steps back and maintain credibility. Rebuilding this credibility should be a short-term focus, and run in parallel to any policy changes and enforcement. They did not at all consider the negative impact on the brand of the industry while trying to do the right thing. If they did, someone made some serious mistakes in judgement along the way.
Bloodhorse – Bob Ehalt – BH Survey: Industry Panel Discusses HISA
Bloodhorse – Bob Ehalt – BH Survey: Industry Panel Discusses Racing Calendar
An idea that is developed and put into action is more important than an idea that exists only as an idea.
Buddha
Mike Repole, owner, commissioner National Thoroughbred Alliance: I think spending time planning on decline is a defeatist attitude. I think we should gather in one place, people from all ends of the industry, and have a round table where we have a real agenda with real issues and we have some tough conversations. Then all of a sudden you can make decisions. The only way this sport thrives is if everyone has a seat at the table and we trust a third party to make decisions based on the best interests of the sport. At the end of the day that might impact somebody negatively but if it’s good for the growth of the sport then people have to accept it. Right now people want the sport fixed as long as it doesn’t affect what they are doing. To me that’s a selfish attitude. Why can’t we have revenue sharing like the NFL? If you want to take 10% of my earnings as an owner and spread it around for the good of the game, I’m for it. Nobody is working together to grow the sport, which is stupidity. There isn’t a business mind in this sport that impresses me. We need to grow the sport. The way to grow the sport is dealing with issues and fixing them. The level of frustration for almost everyone in the sport is at an all-time high. Once we make positive changes we can market the sports to fans, gamblers and owners. Let’s grow the sport.
Bloodhorse – Bob Ehalt – BH Survey: Industry Panel Discusses Foal Crop Size
Bloodhorse – Bob Ehalt – BH Survey: Industry Panel Discusses Racing Surfaces
The Ringer – The Ringer’s 49 Favorite Sports Moments of 2023
ESPN – Joe Lunardi – 2024 NCAA Tournament Bracketology
Imagine that, a fall-back position where California would be like New Jersey.
Los Angeles Times – John Cherwa – California horse racing is at a crossroads. Can it survive?
TDN – Dan Ross – What Does Next Year Hold For California Racing?
TDN – Letter To The Editor: Nick de Meric
TDN – Letter to the Editor: Clark Shepherd
Shepherd Equine – Clark Shepherd – Public Opinion: Mastering Thoroughbred Racing’s Media Plan
TDN – Letter to the Editor: Suzi Prichard-Jones
If you steal from one author it’s plagiarism; if you steal from many it’s research.
Wilson Mizner
Southern Living – 75 Essential Southern Recipes Everyone Should Make In 2024
Composers shouldn’t think too much – it interferes with their plagiarism.
Howard Dietz
Bloodhorse – Karen M Johnson – On the Rise: Samantha Smith
Without music, life would be a mistake.
Friedrich Nietzsche
Sports Business Journal – Patriots’ Kraft nearing major decision on Belichick’s future
Front Office Sports – J.A. Perez – Lawyers for Brett Favre to Depose Former Mississippi Governor
Phil has a question:
Does the fact that the Governor is a crook make Favre any less of a crook.
What I like to drink most is wine that belongs to others.
Diogenes
Canada’s National Observer – Patricia Lane and Tori Waugh – Digging deep for healthy soil
Bloodhorse – Eric Mitchell – Catching Freedom Rallies to Take Smarty Jones
TDN – Constitution’s Catching Freedom Stylish in Smarty Jones Win
Bloodhorse – Joe Perez – Otello’s Late Charge Foils Rivals in Mucho Macho Man
TDN – Otello A Narrow Winner In Mucho Macho Man
TDN – Stidham Has High Hopes for Promising Sophomores
The Ringer – Stephen Ruiz – The Six Biggest Questions Heading Into the Final Week of the NFL Season
Phil has a question:
Why hasn’t David Tepper been criminally charged with assault.
How fast would the fan have been charged if they threw a drink on Tepper.
ESPN – Andrea Adelson – Washington tops Texas in Sugar Bowl, seals CFP final spot
Thoroughbred Racing Commentary – A year in horse racing – revisit our most popular stories of 2023
Sports Illustrated – SI’s Predictions for 2024
The Christian resolution to find the world ugly and bad has made the world ugly and bad.
Friedrich Nietzsche
TDN – Bill Finley – The Week in Review: In 2024, the Sport Needs to Do Better
Bloodhorse – Rice Caps 2023 with NYRA Record 165th Victory
During my eighty-seven years I have witnessed a whole succession of technological revolutions. But none of them has done away with the need for character in the individual or the ability to think.
Bernard Baruch
Phil has a question:
How many zeroes will that fan’s settlement cheque have.
Strong and bitter words indicate a weak cause.
Victor Hugo
The Tasting Table – 30 Cooking Techniques Every Beginner Home Cook Should Know
The Score – Dan Wilkins – Key takeaways and analysis from Week 17 in the NFL
The Ringer – Ben Solak – The Hot Read, Week 17: The Philadelphia Eagles Are Cooked
Front Office Sports – The Year’s Biggest Headlines in the Business of Sports
The Athletic – Georgia took the Orange Bowl seriously, but it was embarrassing for college football
Any time scientists disagree, it’s because we have insufficient data. Then we can agree on what kind of data to get; we get the data; and the data solves the problem. Either I’m right, or you’re right, or we’re both wrong. And we move on. That kind of conflict resolution does not exist in politics or religion.
Neil deGrasse Tyson
TDN – Chris McGrath – Quality And Quantity Together Secure Mischief Fifth Title
Intelligencer – Kevin T. Dugan – The Year Food-Delivery Prices Went Insane
Paulick Report – ‘It Took Me Long Enough’: Oisin Murphy Finds Winner’s Circle On Day 2 At Gulfstream
Thoroughbred Racing Commentary – Caspar Fownes: Racing is so competitive in Hong Kong
TDN – Emma Berry – Here’s to the Horses
The Ringer – Zach Kram – Will the OG Anunoby Trade Elevate the New York Knicks?
Front Office Sports – Michael McCarthy – Six Predictions for Sports Media in 2024
Phil has a question:
How many people would be happier if the postgame shows were hosted by Murray Westgate.
Brisnet – James Scully – Just Steel seeks to prove two-turn mettle in nine-horse Smarty Jones
Bloodhorse – Jay Hovdey – Mott Makes a Case for Looking Beyond Splashy Numbers
TDN – Main Event Springs 11-1 Upset In Fort Lauderdale
Bloodhorse – Byron King and Frank Angst – O’Connor Delivers Another Gutsy Win in Harlan’s Holiday
TDN – O’Connor Preps For Pegasus With Harlan’s Holiday Win
Bloodhorse – Byron King – Main Event, Full Count Felicia Take Gulfstream Stakes
Bloodhorse – Tracy Gantz – Forbidden Kingdom Shows New Dimension in Hernandez
TDN – Forbidden Kingdom Uncatchable In Joe Hernandez
Paulick Report – Forbidden Kingdom Takes Joe Hernandez In Comeback, Switch To Turf
Bloodhorse – Frank Angst – Angel Nadeshiko Wings It for Front-End Win in Frankel
Paulick Report – Maryquitecontrary Scores Rampart Repeat In First Start For Plesa
TDN – Defunded Will Point Towards Saudi Cup For New Connections
We are dealing with the best-educated generation in history. But they’ve got a brain dressed up with nowhere to go.
Timothy Leary
Bloodhorse – Bob Ehalt – BH Survey: Industry Panel Discusses HISA
13. Say Goodbye When It’s Time To Leave
When it’s time to go, say goodbye and thank your host on your way out. Leaving too early can be seen as a snub to the host, while lingering around too long may cause annoyance.
“If an event has a start and end time listed on the invitation, you should expect to stay for the whole thing,” writes Southern Living Features Editor Betsy Cribb in her etiquette guide to exiting parties. “The hosts have likely planned out activities accordingly, and to leave early would be to snub their efforts.”
If the party is open-ended, look for signals that the party is winding down—lights brightened, cleaning up, and music turned down are all clues, writes Claire Bahn, a personal branding consultant.
Southern Living – 15 Tips For Being A Great New Year’s Eve Party Guest
Phil has a clue:
When the host(ess) shows up with a broom that means it’s time to leave.
Canadian Thoroughbred – Ivan Bigg – Stewards Hand Down Massive 384 Rulings, Penalties in 2023
TDN – Stephanie Grimm – Saturday Insights: Pletcher Duo Kicks Off Pegasus Preview Day At Gulfstream
Bloodhorse – Eric Mitchell – Ontario Launches Bonus Program for 2024 Foals
Canadian Thoroughbred – CTHS Ontario Introduces $1M Foal Incentive Program
TDN – Dan Ross – What Does Next Year Hold For California Racing?
The Globe and Mail – Grant Robertson – Failing grades
Bloodhorse – Bob Ehalt – Repole’s Tweaks Include Supporting Hall of Famer Zito
The Ringer – Daniel Joyaux – The Grand Historical Epic Is Back in Fashion
Bloodhorse – Maryland Interests Reach One-Year Deal With 1/ST Racing
Paulick Report – Newly Turned 3-Year-Olds Seeking Derby Points In Monday’s Smarty Jones At Oaklawn
Bloodhorse – Byron King – Lagynos Proven at 1 1/16-Mile Distance of Smarty Jones
I don’t think it’s a good thing to have Christian states, Muslim states, or any kind of ethnic states.
Norman Finkelstein
Phil has a question:
Isn’t be better than Trump a pretty low bar.
Women who seek to be equal with men lack ambition.
Timothy Leary
Sports Business Journal – Kraken sued over Winter Classic Jersey
Front Office Sports – The Year’s Biggest Headlines in the Business of Sports
One of the most important elements in teaching, conducting, and performing, all three, is listening.
Itzhak Perlman
Bloodhorse – Bob Ehalt – BH Survey: Industry Panel Discusses Racing Calendar
An idea that is developed and put into action is more important than an idea that exists only as an idea.
Buddha
TDN – Promoting the American Thoroughbred Industry: Letter to the Editor, Justin Casse
TDN – Fasig-Tipton’s Boyd Browning Urges Industry To Join In Action In 2024
Southern Living – 25 Traditional New Year’s Recipes To Cook Up Lots Of Good Luck
Southern Living – Mary Shannon Wells – Our Best Family-Friendly Dinners To Try In 2024
If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.
George Bernard Shaw
Thoroughbred Racing Commentary – Nancy Sexton – The world’s ten most expensive sires for 2024
Bloodhorse – Eric Mitchell – Controversial Calumet President J.T. Lundy Dies at 82
TDN – Bill Finley – J.T. Lundy Passes at 82
Phil has a question:
Will Lundy be buried at Calumet.
Bloodhorse – Tom Dixon – Alydar’s Final Hours
Paulick Report – Broken: New Book Investigates 1990 Death Of Hall Of Famer Alydar
Bloodhorse – Molly Rollins – Newly-Turned 3-Year-Olds Begin Year in Mucho Macho Man
Bloodhorse – Trainer Russell Takes Aim at Maryland Racing History
Canadian Thoroughbred – CTHS Ontario Introduces $1M Foal Incentive Program
Paulick Report – Natalie Voss – Rejected: 2023 Paulick Report Story Ideas That Didn’t Make The Cut
The Ringer – Manuela Lazic – Bradley Cooper Is Trying So Hard
Phil M Stockmen
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Canadian racing accountability partners have sent 7 emails to minister NALLY/ chief of staff JACKSON about HRA GOVERNANCE.
Like a corn maze, minister NALLY tabled the 2022 annual report per alberta hansard on oct 31/23 and nicole MARSHALL , government HRA board member reports to the Minister of SERVICE ALBERTA/RED TAPE REDUCTION.
COVERED TOPICS.
1. Minister NALLY are you in charge of horse racing?
2. HRA 2022 annual report added 29 million of export handle for the century signal to betmakers Australia, not in audited 2021 annual,ZERO $ to hra!
3. Why is that annual report completed in April not posted until november,per HRA ACT 10 (2) from Klein era legislative provisions.
4. HRA boasts of increased parimutuel handle, why did track A thoroughbred drop 20% from 28 mil/22 to 22.6 mil/23.
5.WHY does the HRA CEO not respond to emails from racing participants.
6.WHY was their no external marketing for derby other than century in-house?
7.WILL the MINSTER meet any racing participants to address concerns about the future of horse racing.( no emails, MUST BE RUNNING SMOOTHLY/NOT)
8.WHY does HRA not mediate any problems such as breeder bonus not paid.
9.HRA tribunal member opening deadline ended Oct 31/22 who are the new members, since McClellan tenure ends January 15/24
10.HRA dream of adding fixed odds betting to AGLC sports app, has a 100x cost benefit versus projected revenue.
HBPA HOUSING INCENTIVE deadline ended Nov 30/23 ,hoping the qualified racing participants should be getting a cheque soon?
HOPEFULLY, the minister responds in a timely fashion so the apathetic race industry, can call or email , in a professional manner.