Bloodhorse – Racing Post – Bill Barber – Report: Racing Needs to Reach New Fans to Secure Future
The Horse Racing Audience Opportunity
Phil’s Reprising:
Horse racing has a great opportunity to step up our game and attract new fans. The Kentucky Derby and Preakness ratings showed people are interested in horse racing. Heck, my Gallery Furniture promotion shows that the Kentucky Derby and racing resonate with the guy and gal on the street.
We’ve got to attract younger people. We need to attract the followers of Barstool Sports, Bleacher Report, Action Network. We need to embrace sports-betting content.
There is no easy fix. It takes commitment, effort and ingenuity. But our sport and industry are worth it. Excluding football games, the Kentucky Derby was the third-most watched sporting event since the pandemic hit in March 2020, trailing only the NCAA men’s basketball championship game won by Baylor and Gonzaga’s semifinal victory over UCLA, according to Sports Media Watch. That’s impressive.
The Kentucky Derby, Triple Crown and horse racing are still relevant. But you’ve got to flame the fire–and also be smart about where we bet. Cumulatively, it makes a huge difference.
TDN – Letter to the Editor from James McIngvale: Where You Bet Matters
Paulick Report – McIngvale: Where You Bet Matters
Phil M. Stockmen
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